Social media has brought along tremendous opportunities for small business owners and solopreneurs. It’s the cheapest media ever to reach a targeted audience! You believe it is the perfect tool for you, yet so far you haven’t managed to get any tangible results out of it. You spend hours writing posts and creating graphics, but at the end of the month, this doesn’t translate into increased sales. And you are left wondering why it works for everyone but you, and what you did wrong.
Well, I can tell you why social media is not working for you. There are gazillions of blog posts out there talking about how often you should post or a what time of the day… but nobody ever talks about starting with a real strategy. And that is the number one reason why a lot of businesses get no or too little results from their social media efforts.
Starting work on social media without a strategy is like hitting the road without a map or a navigator. There is a slight chance you might end up where you want to go, but it’s much more likely you will get lost on the way.
Let me show you how to create your roadmap, a strategy that will really make social media a useful growth tool for your business. You will also learn what to measure, so you have all the indicators you need to build upon what works and ditch what doesn’t.
I have been a marketing professional for almost 20 years, and I have been running my own social media agency for 4 years. We work with really big consumer brands, but also collaborate with big international agencies.
Very often I get questions from small businesses who want to understand social media and use it better, but cannot afford the services of an agency. This is what inspired me to create this course. With #NoFluff Social Media, I want to teach you what I’ve learned from my agency experience and working with big brands. I want to show you how the pros do it, so you can replicate that in your business, and really make social media work for you!
In this course you will learn:
The course consists of more than 40 mins of video content, divided in 5 modules, and a workbook that you can print and fill in.
I recommend doing each module separately and taking a few hours to work on each. Once you finish this course, you will have written your strategic plan for the next 6 to 12 months. You will know how to evaluate your results and improve them. You will be ready to start using social media like a pro.
Jumping into social media without a strategy will simply not work. You know it because you have tried it.
You need to work on your business goals and decide how social media can contribute to them, and what to measure to track your progress. And I can teach you how to do exactly that.
I have been a marketing professional for 20 years and have been running my own Social Media and Content Marketing Agency since 2013. I regularly give Social Media trainings to marketing professional working in large and medium size companies. I am also a guest lecturer on Social Media in an international business school.
And now I want to make my knowledge and experience available online for solopreneurs and small businesses. I hope you enjoy my courses!